#FLIPKARTLIVESTREAM

NXT partnered with Flipkart to execute live shopping sessions on the Flipkart mobile app that blended interactive entertainment with real-time shopping capabilities.

By onboarding a diverse mix of lifestyle, beauty, and fashion creators, the campaign generated engaging live sessions that connected brands with audiences at scale. The initiative delivered strong viewer engagement, boosted product discovery, and reinforced Flipkart's position as a premier destination for interactive, creator-led shopping experiences.