#KINGOFKOLKATABIRYANI

NXT teamed up with Arsalan to make a bold statement with the launch of their flagship restaurant at Circus Avenue. The campaign lit up social media, cementing Arsalan's reign as the undisputed #KingOfKolkataBiryani.

With 35 top lifestyle creators and food bloggers onboarded, the launch was brought alive through scroll-stopping content that spotlighted the ambience, iconic flavours, and warm hospitality.